COOKIE
POLICY

02 — How We Use Cookies

02 — How We Use Cookies

03 — Categories of Cookies

03 — Categories of Cookies

04 — Consent & Google Mode

04 — Consent & Google Mode

05 — Managing Your Consent

05 — Managing Your Consent

06 — Third Parties

06 — Third Parties

07 — Contact Us

07 — Contact Us

08 — BetStop Integration

08 — BetStop Integration

09 — Cookies & Privacy Act

09 — Cookies & Privacy Act

01

What Are Cookies

Cookies are small text files that are stored on your computer, mobile device, or tablet when you visit websites. They are widely used by website operators to make websites work, or work more efficiently, as well as to provide reporting information and remember your specific settings or preferences.

WEBSITE

COOKIE FILE

DEVICE / BROWSER

REMEMBERS SETTINGS

02

How We Use Cookies

We use cookies to enhance and secure your wagering experience. Specifically, we utilise cookies to facilitate basic site functionality, manage active user sessions, retain user preferences, perform web analytics, deploy compliant advertising, and support regulatory responsible gambling features. This includes keeping track of your Bet Slip choices, remembering your state in promotional dashboards, and respecting BetStop self-exclusion markers.

03

Categories of Cookies

3.1 Strictly Necessary Cookies

These cookies are absolutely essential for our site to operate and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.

Examples: secure session cookies, CSRF tokens, and your cookie consent preference cookie.

CATEGORY: STRICTLY NECESSARY

CONSENT: REQUIRED / ESSENTIAL

3.2 Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymised. Consent is strictly required before activation.

Examples: Google Analytics tracker cookies.

3.3 Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and internet device. Consent is strictly required before activation.

Examples: ad measurement and campaign personalisation cookies.

3.4 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. Consent is strictly required before activation.

Examples: live chat support, custom region/odds format preferences.

COOKIE CATEGORY OVERVIEW

CATEGORY

PURPOSE

CONSENT

EXAMPLES

Strictly Necessary

Essential operation

Required

Session cookies, CSRF tokens

Analytics

Performance measurement

User Option

Google Analytics

Advertising

Interest profiling

User Option

Ad measurement cookies

Functional

Enhanced features

User Option

Live chat, region pref.

04

Consent and Google Consent Mode

When you visit Millennialbet for the first time, you will be presented with a Cookie Consent banner. In compliance with modern tracking standards, we support Google Consent Mode. This means analytics and advertising cookies remain strictly denied and inactive until you explicitly grant consent. If consent is withheld, basic signals are sent to Google platforms without identifying details, keeping your session private.

EXAMPLE COOKIE CONSENT INTERFACE

Cookies on Millennialbet

We use cookies to enhance your experience. Choose your preferences below. Necessary cookies are enabled by default to secure and run the platform.

ACCEPT ALL

REJECT OPTIONAL

MANAGE PREFERENCES

FIRST VISIT

BANNER PRESENTED

USER CHOICE

STORAGE BEHAVIOUR ADJUSTED

05

Managing or Withdrawing Your Consent

You can change or completely withdraw your cookie preferences at any time. You can choose to Accept All, Reject All, or customise individual options using the Manage Cookie Preferences option located in the website footer. Alternatively, you can manage, block, or delete cookies via your browser's native privacy settings.

EXAMPLE COOKIE PREFERENCE MANAGER

MANAGE COOKIE PREFERENCES

Strictly Necessary Cookies

Essential core security and session functions.

REQUIRED & ACTIVE

Analytics Cookies

Helps us measure site performance and popular features.

Advertising Cookies

Allows personalised sports wagering promotions.

Functional Cookies

Saves your local odds format, region, and bet slip preferences.

SAVE PREFERENCES

REJECT OPTIONAL

BROWSER CONTROLS

Cookies can also be managed, blocked or deleted using your browser's native privacy settings.

06

Third Parties

In some instances, cookies on our platform are set by trusted third parties. These providers deliver essential analytical insights and advertising measurements. Third-party cookie operators are governed by their own respective privacy policies, and Millennialbet implements rigorous data-sharing boundaries to protect your information.

MILLENNIALBET PLATFORM

TRUSTED PARTNERS

Analytics & Measurement

07

Contact Us

If you have any questions regarding our Cookie Policy, please contact our support team via the Contact Us page, or by post to Amused Australia Pty Ltd: 1 High Street, Randwick, New South Wales 2031.

PRIMARY ADDRESS FOR ENQUIRIES

Millennialbet — Cookie Policy Enquiries

Amused Australia Pty Ltd (Partnership)

71 High Street

Randwick, New South Wales 2031

Australia

CONTACT US →

08

BetStop Integration

We respect your right to exclusion. If you have registered with BetStop (Australia's National Self-Exclusion Register), our systems integrate this status across our marketing and advertising technologies. We ensure that advertising cookies and tracking pixels are suppressed for self-excluded users to prevent promotional delivery.

BETSTOP

SELF-EXCLUSION STATUS AFFECTS MARKETING / TRACKING BEHAVIOUR

09

Cookies and the Privacy Act

Our collection and processing of any personal information derived via cookies is governed in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).